How can a small local business with no marketing budget use...

Processes

Place

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

‘Omaha is in the Beaver blood’: Oregon State baseball bashes Florida State, punches ticket to College World S - OregonLive.com

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

Product

Gen X, millennials are about three times more likely than their parents to be diagnosed with appendix cancer, study finds - CNN

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Tour players, a 17-year-old and a dentist among those who qualify for U.S. Open on Golf's Longest Day - NBC Sports

Perception

People

Good marketing is doing this well.

Warner Bros. Discovery bonds see big selloff as ratings are cut to junk. Should stock investors be worried? - MarketWatch

How can a small local business with no marketing budget use social media to attract more customers?

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